Fashion Marketing free essay sample

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London College of Fashion Graduate Certificate in Fashion Marketing FEEDBACK SHEET Unit Title Principles of Fashion Marketing Credit Rating 20 Staff Responsible Edwin Phiri STUDENT: A A Haseeb Uddin Project/Assignment title Marketing Plan Level 3H – Graduate Learning outcomes Define marketing concepts and their significance in contemporary fashion marketing †¢ Identify and explain fashion marketing segmentation targeting and positioning †¢ Critically evaluate consumer buying behaviour and the marketing approaches developed to meet consumer requirements †¢ Describe and explain the role of fashion public relations and other promotional techniques in communicating fashion to consumers †¢ Grade Feedback against Learning outcomes Outstanding definitions of marketing concepts and their significance in contemporary fashion clearly discussed in the report Excellent discussion regarding segmentation, targeting and positioning techniques for the selected range. We will write a custom essay sample on Fashion Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Outstanding information supplied and discussed in relation to market approaches in order to meet the consumer requirements. Very good information illustrated in the report regarding communicating with customers 86% / Distinction Additional comments: Haseeb, you have presented a very well balanced report between theory and practised that was a marvel to read. You have made specific, clear and what seems to viable and achievable suggestions and backed them with the relevant facts and figures. The standard of writing is very good and the discussion is easy to follow punctuated by headings and sub-headings to guide the reader. Harvard style was well used. Tutor’s signature (Edwin Phiri) Date 19 June 2006 IV signature where applicable Marketing Plan Exploring the potential of Children’s Wear Online Retailing in Pakistan By Abu Adham Haseeb Uddin Tutor: Edwin Phiri Principles of Fashion Marketing Graduation Certificate in Fashion Marketing London College of Fashion Marketing Plan for Retailing in Pakistan Online Children Wear Online Introduction: The application of a range of techniques and a business philosophy that centres upon the customer and potential customer of clothing and clothing related product, promoting a lifestyle and services is called fashion marketing (Easey, 2003). Likewise, the management of the objectives set to be achieved by the means of advertising and other promotional activates for fashion can also be defined as fashion marketing (McDonald, Dunbar, 1995). Fashion Marketing according to Morden (1995) is the most important managerial task within the organization of understanding the needs of the customer in the marketing in the light of fashion context (Morden, 1995). Looking reflexively into the above statements, fashion marketing is dominant and regards the designer or marketer as someone who must respond to the specification of customer requirement as established by marketing research. It is also argued that marketing constraints have strangled the creative aspects of design (Easey, 2003). Identifying a marketing opportunity requires extensive research in the target area of the proposed plan. Any action taken must start from an understanding of the market, and must work back from this to production. The first step in establishing a sustainable buyerseller partnership is therefore to establish the level of demand for the product, and to confirm that this demand will not disappear at least in the short term (Morden, 1995). The usage of Internet has revolutionalized the companies approach to target their customers and offer product in a more accessible way. Internet is now an essential element of every individual, who intends to work efficiently and resourcefully. The Internet has extensively changed the way people live or contemplate their lifestyle. In the recent years, online retailing has become an important channel of promotion and 1 of 15 distribution to fragmented markets. The Online retailing has proved to be more effective and more profitable approach for every kind of business. Similarly, Internet marketing has had a large impact on several industries including the fashion industry all over the world (Smith, Chaffey, 2001). The Internet has also become an indispensable tool in the fashion-marketing context. The use of the Internet has allowed fashion brands/retailers to establish a presence on the World Wide Web prior to a potential future transactional website. The Internet allows companies to penetrate into international, even global market without the costs associated with this strategy. Many children wear fashion houses (Mother Care, MS, Johnson Johnsons, etc) have crossed international boundaries and therefore provide opportunities for international marketing communications for global fashion brands (Easey, 2003). â€Å"A rapidly growing number of consumers are online and while there, many are shopping and buying. Even so, the sentiment surrounding e-retailing has gone from one of all blue skies and unlimited possibility to one that may more accurately reflect the business realities of e-retelling’s future. E etailing has become an accepted mode of retailing† (Whitfield, 2003). Online retailing is a type of marketing that can be defined as achieving objectives through the use of electronic communications technology such as Internet, e-mail, E-Books, database, and mobile phone. It is a more general term than online marketi ng, which is limited to the use of Internet technology to attain marketing objectives (Yips, 1989). 2 of 15 Marketing Proposal The Marketing Plan Aims to develop an online retailing model based of the marketing mix focusing on the customer (people), channel/online retailing content (place), cost effectiveness (price) and promotion (online and offline). The essence of this proposed model is based on the idea that it will create increased revenue and cost effectiveness for both consumer and the online fashion e retailing in Pakistan. The fashion marketing mix is the range of variables that can be controlled by the fashion marketer to meet the needs of buyer’s profitability. The marketing mix is getting the right product to the chosen market segment at the correct time, in the right place, and for the right price (Easey, 2003). Morden (1995) discusses Marketing mix as the combination of detailed strategies; tactics; operational policies, programmes, techniques and activities, to which resources may be allocated such that the company’s marketing objective can be achieved. The marketing plan focuses to implement an Online Retailing model to a Children Wear and accessories outlet for the age group of 0 – 6 . The marketing plan encompasses, from online shopping to the delivery of the product. In 1998, census conducted by the Government of Pakistan resulted that Pakistan’s total population then was approximately 134 million. However with in the next eight years, the population growth rate per annum came to an average of 2. 75% resulting in an approximate present population of Pakistan to 158 million. Out of the 158 million population of Pakistan, on average, a total of 13% of population belongs to the age group of 0 – 6. This results in almost 20. 4 million children who are living in the urban areas of Pakistan only (Federal Bureau of Statistics Pakistan, 2004). This only gives us a rough idea as how lucrative the business model may be ascertained and the potential this market possesses. According to the All Pakistan Internet 3 of 15 Association, by the end of 2005, the individual Internet usage has topped more then 8 million users all over Pakistan, at more then 109 destination (APIA, 2005). In the past few years, online retailing has had a successful penetration as a marketing tool in Pakistan. Initially the online retailing sector was used by the banking sector only. But in the past two years, the online marketing is penetrating in other businesses. Most of the companies, which are using the Internet as a marketing tool, are from the Automobiles, Electronics or service-based industry. None of the Fashion related companies have been using the Internet for online retailing or at least for the marketing of their products. However, a niche segment of the Internet users of Pakistan, look online for new fashion products but because of scarcity of Fashion House Website’ unavailability, they have to look into fashion houses in different countries. Even though the Internet usage in Pakistan is now constantly increasing day by day, people have not been able to successfully take complete advantage of the facility. The online retailing is Pakistan has yet to be explored especially in the discipline of Fashion Marketing. The retailers’ use of Internet as marketing and retailing tool has given them a great leap in their advancements. Because of the Internet, the retailers can make a huge cost difference in marketing and selling their products. The most ideal feature for the details is that the Internet has ended all geographical boundaries (Morden, 1995). Online retailing is similar to agricultural-age marketing, with direct recurring relationships between consumer and producer but with lower costs (Sheth, J. N. , Sisodia, R. and Sharma, A. 2000). 4 of 15 Environmental Analysis of the Proposal In order that marketing activities such segmentation, targeting and positioning are carried out effectively and efficiently, the company needs to make an analysis of the environmental in which it operates. This is called the environmental analysis. The company has an internal (micro) and external (macro) environment. Factor with in the internal environment can be easily controlled or manipulated by the company to suit its immediate control and are therefore are termed as ‘uncontrollable factors’ and quite unpredictable therefore constant monitoring and evaluation is important (Morden, 1995). SWOT Analysis SWOT analysis is the micro level environmental analysis tool which assesses the internal factors that would affect its marketing activities and there for competitive position. Morden (1995) discusses SWOT analysis as a tool for auditing an organization and its environment. It is first stage of planning and helps marketers to focus on key issues. SWOT Analysis considers both internal and external factors about either the whole company or a particular fashion product line or range in relation to customers, competitors and trends in the marketing environment (Easey, 2003). The identification of the key strategic issues is one of the most outcomes of the SWOT analysis, which is later, fed particularly in marketing objectives to achieve the goals. Strengths The retailing model that has been proposed, is already working in Karachi in the shape of children wear and accessories outlet. The business is being operated successfully for the past 15 years. This gives an extreme amount of experience broadly, as what are the products, which are required to fulfil the needs of children of the age group of 0 – 6. The available experience will help jumpstart the categorization of the products from the daily usage commodities to products used occasionally and used on special occasions. 5 of 15 Since the business has been in successful operation for the past 15 years, a strong customer loyalty has been established. In addition, none of the other fashion houses in Pakistan are using the internet as marketing or retailing tool, therefore it gives an advantage as the first to use the technology in the Fashion Market of Pakistan. In order to minimize internal and external threats, measures will be taken to offer more wider range of products, better quality of the products and low pricing will be introduced. Weakness Specifically in Karachi, there are many outlets who deal exclusively in children wear and accessories. Therefore pricing and delivery of the product are addressable issues. It is very interesting to find out that Online Retailing in Pakistan is now being used more then ever it has been, however shopping over the Internet has not been accepted in the general public domain due to some logistical factors. These logistical factors include the delivery of the products to the consumers and most importantly, less number of people holding Credit or Debit Cards, which can be used over the internet. How ever measures such as setting up a delivery procedure and an alternative payment method may be inducted to address such issues. Opportunities Even though the Internet usage in Pakistan (especially in Karachi) is now constantly increasing day by day, people have not been able to successfully take advantage of the facility. Very few companies in Pakistan have shown interest in setting up any electronic form of marketing and selling approach. The Apparel industry in Pakistan has hardly used the Internet as a form of marketing tool. The Online Retailing concept has yet to be explored in Pakistan, especially in the fashion industry. Currently there are many individual outlets in Karachi, who deals in the retailing of Children Wear and Accessories and some of them also have chain of outlets in Karachi and some urban areas of Pakistan. Even having chain of retail outlets, none of them 6 of 15 provide services to the customers such as online retailing or delivery services. Where as the proposed plan, provides both from shopping online to the delivery of the products. If the proposed plan is success in Karachi, it shows significant evidence that it can be expanded to other urban cities of Pakistan too. Therefore an opportunity to expand the business to the rest of the Pakistan exists. Threats As mentioned above, other business retailers in Pakistan who also specializes in the children wear and accessories are also operating, (in some cases, more then one city in Pakistan) they can be of a direct threat even when they are conducting their business offline, as they may offer competitive pricing and offers. Therefore it is very important to keep a close watch as what are they offering to their customers and at what price. 7 of 15 PEST Analysis The PEST Analysis is the acronym for Political, Economical, Social and Legal factors which is concerned with the environmental influences on a business. Identifying the PEST influences is a very useful way of summarising the external environment in which a business operates. How ever, it must be followed up by consideration of how a business should respond to these influences (Morden, 1995). Although the business is already established as a retail outlet in Karachi, PEST analysis may influence the implementation of the proposal. Political and Economical Environment: Even the textile and apparel sector of Pakistan are the main export products of Pakistan, a number of products (especially children accessories) are imported from other parts of the world. The national and local government policy changes can have effect over availability and the pricing of the products which will be imported from other countries. The financial health of the economy and other economic factors can have direct impact over the spending of the customers. Therefore once again, the pricing policy of the product will be required to review as the economical and political factors change. Legal Environment: Legal restriction and legislation can play a very important role in profitability of any business. Therefore the legal issues may be taken into account before executing the proposed plan (Morden, 1995). The legal issues majorly include purchase licence of Telecommunication and server equipment, for which the respective department of the Government of Pakistan shall be contacted. Since the proposed business is already in operation complying with all the legal obligations to operate, therefore no others legal issues should be of concern. 8 of 15 Technological: Technological factors can provide both threats and opportunities. Organizations are expected to keep up to date with changes and new equipments (Easey, 2003). One of the most technological factors that can pose a threat is that the overall Internet and telecommunication Infrastructure in Pakistan is weak, which might result in connectivity problems from the end user to the onlin

Assisted Suicide Essays

Assisted Suicide Essays Assisted Suicide Paper Assisted Suicide Paper Assisted suicide   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is uncommon today to hear people campaign for or against assisted suicide on televisions and in streets.   Those supporting this act argue that a person, who is terminally ill and in severe pain, may decide that death is a better option.   They also propose that these people have their freedom of choice and should be left to determine their destiny and therefore it is important that the society respects their wish.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Assisted suicide can be defined as the fight for the right to die. Patients are administered drugs by their physicians to end their own lives.   Assisted suicide is related to Euthanasia which comes from the Geek language; eu which means ‘good’ and Thanatos which means ‘death’. It is the termination of person’s life with request from the person who wishes to commit suicide.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Euthanasia can be classified as under passive, active, physician assisted suicide and the involuntary euthanasia.   Active euthanasia can be described as causing death to a person by use of direct actions as requested by them. Physician assisted suicide on the other hand refers   to the practice of supplying information to the patient from the physician.   For instance, a physician may offer an overdose prescription to patients.   The killing of a person without their consent refers to involuntary euthanasia.   This is commonly done to patients in a vegetative state whose recovery is not possible (Robert, 1997). The whole idea of this seems to be that we are giving the doctors the right to kill. If someone wants to die, should they be forced to stay alive I experienced this with my mother-in law. She was very ill for many years but was really afraid of dying; people would always ask if she wanted to die. Now, the question always comes up, Should People be forced to stay alive I believe the answer is No; they shouldnt. By keeping a patient alive who doesnt want to live anymore can be viewed as a cruel and inhumane act. Looking at it from a religion point, most of them tell you to live life as you wish. So with Euthanasia philosophy is most likely, life centered on you and about life after death. The main purpose for pro-Euthanasia I would think is the case of Freedom of Choice. If a person really wants their life ended that badly, then they can choose to do so, but the case is actually making legal the right for a doctor to do so first, because in their constitutional mind, they d o whatever it takes to save a patients life. But even after all the facts and all the standards for making Euthanasia a concept of this nation, there is still the argument of why Euthanasia has to be stopped. Euthanasia is the intentional killing by act or non-act of a self-depended human being for his or her benefit and by their request. The key word in that statement is, Benefit. Is this really a beneficial act and does it help our society I donâ„ ¢t believe that it does help society at all. Looking at what I have written so far, sure, there are some reasons for either side to have the upper hand. But the fact of the matter is that the practice of euthanasia is one of the worst things that can happen in our nation. PHYSICIAN ASSISTED SUICIDE 5 Many things affect this situation and show how horrible of a situation it really is, with things such as government, religion, politics, morals and common sense. For starters, the public has a huge role and say as to how this Euthanasia situation is. A substantial size of todays population feels that it is our democratic right, as individuals, to choose whether it is right or not to terminate someones life. This is not seen as murder by this portion of the population. But the stronger side says that it is Gods call to determine when one of his creationsâ„ ¢ time is over, and that we as human beings are in no position to play God. By having doctors perform the act, they override the divine function and interfere with Godsâ„ ¢ plan. With these religious concerns out there, a lot of controversy can start on the subject. Speaking on the topic of religion and Euthanasia, this subject also gets involved with Religious politics. According to a 2004 Gallup Poll, 53% of Americans think that Euthanasia is morally acceptable, while 41% of society feels that it is wrong. Questioning some of those who attend religious services nearly every week, only 33% regarded Euthanasia acceptable, which makes it a 20% difference. Evaluating these statistics from Gallup, its easy to see that religion plays a huge position in the deciding factors of what Euthanasia is in society. Since religion itself is concerned with issues of meaning and morality, life and death, its not surprising that, for many people, religious beliefs are the main basis for their opinions. PHYSICIAN ASSISTED SUICIDE 6 There are still many different kinds of issues which make the Euthanasia debate keep stirring up our society. Euthanasia comes from the Greek word for easy death and is formally called mercy killing. There are four different types of Euthanasia: Active, Passive, Voluntary, and Positive. Voluntary involves a request by the dying person or their legal guardian. Passive Euthanasia is doing nothing to prevent death or letting someone die, also known as DNR or do not resuscitate. Active Euthanasia involves giving a lethal dose of toxins to cause death, and Positive involves taking deliberate action to cause death. As seen, there are many different ways of going about the situation of killing someone through Euthanasia. Seeing these methods, we know that there is some consent to whether the patient can choose to die and such, but its all about whether the doctor should be allowed to perform the act. In this case, itâ„ ¢s known as assisted suicide or simply helping someone d ie. All in all, its highly unethical for a doctor to participate in such an activity and help someone die when they should by all means be trying to save their life. The most popular opinion of Euthanasia is that this is an emergency exit for people, and if they have nowhere to turn in their time of need, this is their choice. Euthanasia is not going to be for just the terminally ill. PHYSICIAN ASSISTED SUICIDE 7 There are two problems with this: the true definition of terminal and the changes that have already taken place to extend Euthanasia to those who are not completely terminal. Murad Jack Kevorkian, who spoke at the 1992 National Press Club, stated that terminal illness was, any disease that curtails life for even a day Looking at this statement, I think itâ„ ¢s very hard to break down the pain versus time of life to one daysâ„ ¢ pain (Smith 2010). Some laws define the word terminal as relatively short time, and there is also death expected in six months or less, which is also called hospice. With the situation of diagnosing time of life, it seems impossible to tell when someone really is leaving the Earth, such as, if someones supposed to go in a year or so, usually, they last for more like a couple years or more. The resilience of people these days beats a lot more odds than they ever have. Nowadays, Euthanasia activists have dropped terminal condition to other names such as hopelessly ill, incurably ill, or meaningless life (Smith, 2010). An article in the journal, Suicide and Life-Threatening Behavior, described assisted suicide guidelines for those with a hopeless condition. Hopeless condition was defined to include severe physical or psychological pain, terminal illness, or deterioration, physical or mental debilitation or a quality of life that is no longer acceptable to that individual. That means just about anybody who has a suicidal impulse (David, 1995). If we use that fact, saying that anybody with a suicidal impulse is worth giving up is unjust to the individual. We should be helping the people that are going through the hard times and not push them to go and take their own life. PHYSICIAN ASSISTED SUICIDE 8 That is what they are basically told to do when euthanasia is given as an option. Most of the people that are even considering taking their life arent even all the way sain in the head as it is because of how much theyve already been going through. If the definition of terminal has changed this much, then just think how much its going to keep changing. It wouldnt be surprising if terminal illness was considered eventually viewed as something as simple as a bad case of pneumonia. As the definition of sickness keeps getting looser and looser, the more and more doctors are planning on making profits on this money scandal using Euthanasia (David, 1995). Wesley J. Smith, senior fellow at the Discovery Institute, states, physician-assisted suicide, if it became widespread, could become a profit-enhancing tool for big HMOs.drugs used in assisted suicide cost only about $40, but that it could take $40,000 to treat a patient properly so that they dont want the choice of assisted sui cide. This shown is easily a means of cost containment. In the United States, thousands of people have no medical insurance; studies have shown that the poor and minorities generally are not given access to available pain control, and managed-care facilities are offering physicians cash bonuses if they dont provide care for patients (David, 1995). I really donâ„ ¢t think the public will all too happy with this. It would be like refusing someone care after they are hurt. With greater and greater emphasis being placed on managed care, many doctors are at financial risk when they provide treatment for their patients. PHYSICIAN ASSISTED SUICIDE 9 Legalized euthanasia raises many issues for the medical community. For example if a seriously ill or disabled person chooses to die rather than receive long-term care this will definitely impact the financial security and future of many medical professionals. When they are no longer able to provide long term care to these patients who normally would live at a medical facility for years. By taking that option away by offering euthanasia, you impact the financial aspect of the medical fields by possibly millions of dollars. If euthanasia does get legalized, and choosing death is ok and the doctor is allowed to perform this, then doctors are going to try and convince everyone not do take this route. Since this is going benefit them and have them profit off of it, then of course theyâ„ ¢re going to do anything they can to argue why they shouldnt be living the life they are living and will probably even stretch a lot of the truth about the current condition they would be in. As Leon Kass, M.D., Ph.D. said, The prohibition against killing patients stands as the first promise of self-restraint sworn to in the Hippocratic Oath, as medicines primary taboo: I will neither give a deadly drug to anybody if asked for it, nor will I make a suggestion to this effect As much as Euthanasia supporters will say, Euthanasia will not only be voluntary to the public (David, 1995). For this fact, psychological and emotional pressures can stand in the way and if theyre saying that its basically the same situation by choosing life or death, then the patient would feel guilt and want death (David, 1995). In the state of mind that one of these people will be in can determine wether or not they go though with it. PHYSICIAN ASSISTED SUICIDE 10 References: 1. Koukl, G. (1998). Religion and euthanasia. Retrieved from str.org/site/News2page=NewsArticleid=5235 2. Stevens, L. (1998). Suicide: a civil right. Retrieved from antipsychiatry.org/suicide.htm 3. Smith, W. (2010, June 21). Jack kevorkian admits to committing second murder on larry king. Retrieved from firstthings.com/blogs/secondhandsmoke/2010/06/21/jack-kevorkian-admits-to-committing-second-murder-on-larry-king/ 4. David, B. (1995). Risk factors for adolescent suicide and suicidal behavior: mental and substance abuse disorders, family environmental factors, and life stress. . Retrieved from http://psycnet.apa.org/fa=main.doiLandinguid=1996-17409-001

The Pythagorean Theorem Coursework Example | Topics and Well Written Essays - 250 words

The Pythagorean Theorem - Coursework Example This GPS navigation also requires the application of Pythagorean Theorem (Maor, 2007). Pythagorean Theorem is used to determine the size of a television or a computer monitor. Through determining the length and breadth of the screen and using the formula of Pythagorean Theorem [c= √(a2+b2)], the diagonal size of the screen is determined (Maor, 2007). Pythagorean Theorem is highly effective and is comparatively easy than any other mathematical tool hence, it is extensively used. There is no other geometrical concept required to determine the size of the screen. Moreover, there are no other available tools in the modern day that determines the same (Lorenz Educational Press, 2014). Pythagorean Theorem is also effective in determining the size of a ladder for painting a building of specific height and maintaining a specific distance for safety. Through determining the height of the building and the distance from the building in where the ladder is placed, the height of the ladder would be determined through the use of Pythagorean Theorem formula [c= √(a2+b2)] (Lorenz Educational Press, 2014). Pythagorean Theorem is highly effective and is easily applicable hence, is the best tool to apply. Measuring ropes are required to determine the length of the building. There is no other geometrical concept used in the process. Moreover, there are no other tools determined that would resolve the issues (Kramer, 2011). Lorenz Educational Press. (2014). CCSS 8.G.B.7 Applying the Pythagorean Theorem: Aligns to CCSS 8.G.B.7: Apply the Pythagorean Theorem to determine unknown side lengths in right triangles in real-world and mathematical problems in two and three dimensions. Ohio: Lorenz Educational

Strategic Initiatives Required of easyJet plc to maintain its Dominant Dissertation

Strategic Initiatives Required of easyJet plc to maintain its Dominant Market Share in the United Kingdom - Dissertation Example The venture failed, being squeezed out by the established airlines, but the concept remained and was revived in the 1980s, when deregulation in the airline industry in the U.S.A. witnessed Southwest airlines using this strategy to gain dominance in the domestic market. Liberalization in the airline market by the European Commission resulted in this concept reviving in the European sector in the 1990s. Consequently, â€Å"no frills airlines† sprung up by the mid-1990s in the United Kingdom and began dominating the European Market. easyJet came into being in 1995 as the brainchild of the Cypriot businessman Stelios Haji Ioannou, having a background steeped in the shipping industry. The early days of easyJet did not witness much success in proving to be a profitable venture. However, between the period 1998 to 2002 easyJet demonstrated the hunger and drive for larger market share and profitability through an impressive record of raising its 77 million pound turnover and 5.9 milli on pound profitability to 582 million pound turnover and 71.6 million pound profitability over this period. Strategic initiatives in the form of mergers and acquisitions of competitors and brand extension resulted in easyJet rising to a dominant market position in the United Kingdom market (Homer & Swarbrooke, 2004). ... Such a study would add to the body of knowledge of strategic management, providing insight into sustaining competitive advantage. 3. Literature Review easyJet has its headquarters in Luton England, providing direct employment to 7,300 people that include 1,900 pilots and 4,300 cabin crew. It has revolutionized the manner in which people in Europe travel for business or for pleasure. It has led the way in utilizing the Internet as means of providing convenience in ticketing and quick dissemination of information. It operates on more than 540 routes in Europe with its 196 aircraft. In 2010 it carried fifty million passengers. It has strong market positions in key markets in Europe. It holds the dominant position at Gatwick, Milan and Geneva and is a strong contender in Paris (easyJet plc, 2011). The business and financial highlights of easyJet for the year 2010 shows a total revenue of 2,973.1 million pounds, profit before tax of 154.0 million pounds, return on equity of 8.6% and retur n on capital of 8.8%. easyJet has demonstrated continuing growth, with passenger numbers up by 7.9% and total revenue per seat up by 5.1% (easyJet plc, 2011). With the passing of each year easyJet’s market position in the European short haul aviation sector has only grown stronger. In the first half of 2010 it increased its market share from 6.5% to 7.6% (easyJet plc, 2010). easyJet has demonstrated how to use the resource based model to attain competitive edge and success in the business world. In its initial days it imitated this business model used by Southwest Airlines of U.S.A. which was characterized by use of one type of aircraft, the Boeing 737; catering to short haul needs; no

Disneys Transition into Television and its Effects on Child Actors Essay Example for Free

Disneys Transition into Television and its Effects on Child Actors Essay Disney has expanded their enterprise into many different areas, one of them being television. As Disney has explored the medium of television, they have focused the shows for the audience of children. In 1955, The Mickey Mouse Club was one of the first shows that Disney had on television. In order to appeal to younger audiences, the show had â€Å"young attractive stars performing before a live audience, clowns, magicians, cartoons, guest stars, educational elements, and music written for the show† (Pendergast). Children liked to watch the show because they were watching kids that were about the same age as them, and they could relate to the actors. The children watching the show were heavily influenced by the Mickey Mouse Club because they looked up to and saw the actors as role models (Telotte). They wanted to be like the actors, so Disney profited off this generation of children by putting out merchandise related to the show. In this way, Disney started making more and more money because of these child actors. Many people argue about the effect that watching Disney’s television shows and â€Å"their positive and negative influence on kids† (Hillstrom). However, what about the effect that Disney’s television shows have on the child actors? These children spend their childhood on the sets of television shows, â€Å"being a kid is a full-time job, with scripts to memorize, and tutoring to endure† (Corliss). They are playing the characters of normal kids, without being able to experience a normal childhood themselves, it is no wonder that many child stars get into trouble when they â€Å"start growing up and moving out† (Armstrong, Markovitz) and leave Disney, because they have not been able to experience normal life growing up as a Disney actor. Disney’s â€Å"ability to grow teen talent† year after year is what makes the Disney Channel so successful (Luscombe). While Disney’s other ventures are not making as much money as they used to, â€Å"Disney’s Teen Machine has become a finely tuned profit pump in an industry rife with unpredictability† (Luscombe). Disney seems to have figured out the formula for a great teen star, and they know when they see one. Casting agents at Disney say that â€Å"while they love high-energy kids who can deliver a line and get the humor, they avoid overtrained types† â€Å"they try to cast very real kids who have raw talent† (Armstrong). For most child stars, television is not the endgame, it is just the launchpad that they need to build themselves up until they become big stars. They also cannot just rely on their raw talent to get them though, acting is their job and they are getting paid to film the shows and star in the movies that Disney creates, so they need to not only be â€Å"cute, smart, and quick to learn lines, but also dedicated, focused, and in it for the long haul† (Armstrong). Disney Channel’s stereotypical television character is a teenage girl or boy with a strong family who sometimes gets into funny situations that they learn from in the end. The story lines differ from show to show, but the characters usually have that same background. They always have strong family values with an annoying sibling or two in order to make the show more interesting. Many of Disney’s successful shows have been known to continue for at least four seasons and sometimes more. This is because Disney is a family friendly network so they advertise â€Å"wholesome family entertainment†, and appeal to not only the children, but also their parents (Pendergast). Parents are a very large part of Disney’s enterprise, because they are the ones who are buying all of the merchandise. If they do not think that a certain show is having a positive influence on their children, they will stop letting their children watch the show which leads to less merchandise being bought. In this way, the teen actors also need to be very aware of the decisions that they make. Because they are the stars of these Disney shows, the kids that watch them on television look up to them. They instantly become role models for these children whether they want to be or not. And if they make a bad decision in their everyday lives and it gets into the media, and parents disapprove of the message it sends to their children, they stop being consumers of the actor and the show. Eventually the child and teen actors grow up, and want to leave the Disney Channel and pursue a career as an adult actor. However making the switch from Disney to Hollywood has not been achieved often. Disney has crafted a certain image for their stars, and it is hard for the actors to shake an image that has been associated with them for most of their childhood. The young actors grow out of the Disney shows and want to branch out into more serious roles, and many leave Disney and a lot of money behind to do so, for example Hilary Duff star of the hit Disney show Lizzie McGuire â€Å"famously walked away from a multi-million dollar offer† to start off on her own without Disney (Armstrong, Markovitz). Sometimes the upside for Disney is that when a star moves on, â€Å"the company no longer has to answer for every saucy leaked photo and tabloid scandal† in order to keep up their cookie cutter image (Armstrong, Markovitz). However, Disney would like to keep making money off of the stars, and they do that by â€Å"creating more opportunities so that the talent is more interested in engaging longer with the company† (Luscombe). In trying to keep their young stars, Disney has â€Å"created more opportunities for the stars within the company† (Luscombe). Disney has created many paths that they have their stars take, in wanting them to stay at Disney, they make the stars get involved in all aspects of disney. They make the stars go into no only acting in their television shows, but also getting involved in music and singing. This not only helps the stars gain more fame and fans, but makes Disney much more money than before. Instead of hiring actors and singers and dancers, Disney has shaped their stars so that they do everything with just one person. Disney has also had success in putting all three of these aspects together when they created High School Musical and The Cheetah Girls. They also take stars from their different television shows and put them in special episodes of other shows. This tactic advertises the individual actor and also a new show. Another way Disney gets their stars more involved in the company is if the stars record music and they put it in another movie, it advertises both the actor and the new movie. Disney’s advertising tactics have make their company more successful, and also their stars more famous. However because Disney has incorporated the stars into the company so much and has advertised them and their work as Disney, it is hard for them to branch out, which is exactly what Disney wants. They want to make it hard for the Actors to become disassociated with Disney. However, some stars handle branching away from Disney better than others. For example, Shia LaBeouf became very successful after Disney, starring in many great movies such as the Transformers series. Other former Disney stars handled the Disney branding badly, such as Miley Cyrus. She starred in the very lucrative Disney Channel show Hannah Montana. Where she played a very pure girl who moves for Tennessee to Malibu and has a secret life as a pop star. Miley had an even harder job at getting away from Disney that most other stars because she was not only known for the character Miley Stewart that she played on the show, but also for the character Hannah Montana which was the pop star alter ego on the show. She had two Disney characters to disassociate with and not just one. It was no secret that â€Å"Miley had been publicly testing the waters of adulthood for a few years†, she was taking dramatic and daring Vanity Fair photos and had â€Å"vaguely stripperish dance moves† at an awards show performance (Donahue). She also started to dress differently, less like the character on the show, and more of the short shorts and skin showing clothes. She was trying to change her image from Disney to more dangerous. However, the parents of the children who watched Hannah Montana were angry and made accusations that Miley was now a bad role model for their children and she lost some of her Disney fan base. â€Å"Disney makes you a star, you make them an enormous amount of money, and then you either crash and burn or you go out and stake your claim in the real world† (Donahue). In trying to branch out and get out from under the Disney stereotype, many of the former Disney stars have gotten into trouble with drugs and partying because they go to such drastic measures to change their image. They turn to drug use for the reason that it is so anti-Disney and they feel like that is the only way for people to see them not as their Disney Channel characters but as adults. But because Disney started their careers, they are indebted to them and feel like they owe it to Disney to stay with them for longer than they would want to. They also now have so much money that they could potentially get out of the business all together and be fairly well off. Disney has made a lot of money off of them and their fame, but they have also made a considerable amount off of Disney. Disney has made its young actors so famous that the kids have the world at their feet (Armstrong, Markovitz). But how much has the Disney lifestyle affected the child actors in their development and view of the world around them. They have not grown up like other normal kids did, they act for a living, and it is a full time job. They have to memorize lines and they are on set all day, they do not have time to go to school so they have tutors (Corliss). They play characters that live normal lives, and go to school, but they have not experienced these things themselves first hand. They are sheltered from the outside world while they are being shaped by Disney. They are who many normal children look up to and want to be, but sometimes they might want to just be normal. Having to represent Disney and watch everything that they do and say is a stressful job, and that stress created by Disney’s expectation of them and their fans expectation of them is enough to make anyone want to act out a bit, especially because they are teenagers. Being in the public eye and always being careful of what you do is not how children are supposed to grow up. They are supposed to be able to make mistakes and learn from those mistakes, but these Disney stars do not get the opportunity to make those mistakes because everyone is watching them and if they made even a minuscule mistake, the public would criticize them to no end. They have to live up to the Disney stereotype of the perfect pure child and also try to grow up and learn. Which is why when these stars try to deviate from Disney and to branch out from them, they take the most drastic measures possible because they do not know any other way. These child actors have so many children looking up to them, and so many people watching them that they do not have any room to breath and just be kids, they grow up too fast and then people criticize them for doing things that are too adult like wearing clothes that show ample amounts of skin or going out to clubs and partying, they grew up too fast in Hollywood and in the public spotlight. Disney has made billions off of these child actors and have created many opportunities for them to build their fame and fortune (Armstrong). But is Disney taking these children, shaping them into what they want the stars to be, and then when they are too old and Disney no longer needs them are they throwing these actors out to fend for themselves when they do not really know anything different than Disney? Society expects these children who have had to grow up too quickly in the environment that they were placed in and have not had proper childhoods to be perfect and to not make any mistakes when realistically we should be encouraging them to make mistakes and learn from them. Our society has expectations that are too high for these children and are too high even for adults to meet. We need to put less pressure on these Disney child actors to be perfect and to encourage them to be kids and to have fun. The pressure that they have on them from Disney to be successful, make a lot of money, and to conform to what Disney wants them to be combined with societies expectations for them to be good role models and to always make the right decision is too much pressure for these children to handle. So they turn to drugs and alcohol so that they are no longer expected to be the perfect person. The child actors are sometimes overlooked in the argument of television, but they have also been affected.

Magnetic Fields of Stationary Magnets :: physics science magnet magnetic field

Missing figures/equations My goal in writing this paper is two fold. Goal one is to try and understand how a stationary magnet exerts force by means of a magnetic field (even across a complete vacuum). Frequently, electromagnetic fields are compared to the gravitational field. Goal two is to explore the similarities between the two types of fields to see if comparison throws any light on the mechanism of magnetic field generation. The term action-at-a-distance is often used to describe forces that travel through space and exert their effect without directly touching the objects acted upon. Newton's idea of instantaneous action-at-a-distance has been replaced by the modern action-at-a-distance which is transmitted at the speed of light so as to avoid conflict with Relativity Theory (Hoyle and Narlikar 1974). The term "field theory" either replaces action-at-a-distance or is used as the means by which action-at-a-distance transmits force. In this paper "field" will represent the means of transmitting forces such as electromagnetism and gravity, avoiding the need for the term action-at-a-distance. Magnetic fields are frequently compared to gravitational fields. Gravitational fields cause a curvature of space-time. That curvature of space-time provides a mechanism for the gravitational attraction between masses. A magnet also causes a curvature of space-time. In fact a magnet can cause space-time curvature in several distinct ways.

Joyce depicts Dublin as a place of death and paralysis Essay

Joyce see’s Dublin as being paralysed and dead he blames the British rule and the Cathoic Church for Dublin’s flawed and seedy nation. Joyce see’s Dublin as being full of untrustworthy peope. A lot of characters in his stories are not to be trusted for example: Lennhen and Corley in The Two Gallants and the Peadophile in An Encounter. He felt life in Dublin had many limitations and this frustrated him. Which is why he makes death and paralysis very evident in the stories of The Dubliner’s, possibly to try to identify the cause of Dublin’s paralysis or to offer solutions. Joyce provides this theory through his use of characters, colours and decay. Charles Stewart Parnell an Irish MP who led the Irish Parliamentary Party was campaining in the later 19th century to persuade the British parliament to allow Ireland to govern itself (HomeRule.) After his death in 1891 the campaign for Home Rule was weakened severly. That resulted, in Irish political life was without clear direction throughout the 1890’s and the first decade of the 20th century. The lack of political leadership is made apparent in the dubliners by the atmosphere of paralysis which pervades the stories. Ireland was, in the time that the Dubliners was wrote was governed by England. The British controlled Ireland very strongly and you can see the reference for this in the Two Gallants that Ireland was being prostituted by her English conquerors is an interpretation of the image of the harp being plucked heedlessy for strangers by her master’s hands near the Kildare Street club. The image of an Irish harp with ‘her’ clothes about her ‘knees’. Colonisation had brought about a state of sexual and moral degradation to Ireland. Joyce refers to priests, religous beliefs and spiritual experience appear throughout the stories in the dubliners and paint an unflattering portrait of religion. In ‘Eveline’ their is a reference to a photo of a priest whose â€Å"yellowing photograph hung on the wall† which is Joyce’s use of colour to show the decay of the catholic church in Ireland, Joyce shows us the Catholic Church as corrupt and he paints an unflattering portrait of religion. I am not writing about â€Å"The Sisters† however I felt it important to comment about Father Flynn who goes mad in the confessional box, this the first appearnece of Religion and Joyce protrays it as a haunting but incompentant and dangerous component of Dublin life. The Strange man in â€Å"An Encounter† wears the same clothing as the priest in â€Å"The Sisters†, connecting his lascivous behaviour to the catholic church. The presence of religion suggests that religion traps Dubliners into thinking about their lives after death. Eveline, in the story that share’s her name, gives up her chance at love by choosing her familiar life over an unknowan adventure, even though her familiar routines are tinged with sadness and abuse. The circularity of these Dubliners’ lives effectively traps them, perventing them from being receptive to new experineces and happines. Eveline has a hard life, caring for her father and family, her father is abusive, the loss of her mother has affected her and the rest of the family. Joyce also tells us that her brother Ernest was also dead and her childhood friend Tizzie Dunn was also dead this is the first mentioning of death, we came across in the books that I have read. Eveline also desires escape, escape from the oppressive, paralysed atmosphere of the city of Dublin.The dusty dirty streets of Dublin. She is presented with the opporunity to escape. The escape comes from the offer to run away with a man named Frank, with the threat of violence in mind, Eveline agrees to be Frank’s wife in their home in Buenos Aire mean’s â€Å"Clean air.† Eveline is trying to escape from Dublin, she is leving the dusty dirty streets of Dublin to go to a place with good clean air, but she can’t actually leave. The dusty Cretanne and her wondering â€Å"where did al the dust come from.† The dust may signify the decay of her homelife almost like she can’t get rid of the dust, just like she can’t escape her homelife.Eveline’s decission seems to be straight forward, an abrusive misserable life in Dublin or a new adventurous life in a distant with her boyfriend. However Eveline finds it impossible to leave. Eveline has lost the ability to believe in and carry through her dream of hope, love and escape, this is due to the environment that she is in .An environment of duty and responsbility and of course guilt for her promise to her dead mother. Her environment as turned her into a helpless animal, which we see at the end of the story â€Å"passive, like a helpless animal.† Which tells the reader that her enviromnet has drained her of all her strength and fortitude. She has given up the fight for happiness and just resigned herself to live a life of misery. Eveline in this story is suffering greatly with paralysis, the way she freezes on the pier, she is emontionless â€Å"Her eyes gave him no sign of love or farewell† Joyce gives us the impression that Eveline has almost resigned herself to a life of her mother’s with the only prospect of a â€Å"final lunacy awaiting her†(quote from spark notes online). Eveline is helpless to move off the quayside, she can’t pluck up the courage to leave, she remains trapped in her old life, caught in the paralysis of the city.Their is also a reference to religion in â€Å"Eveline† when we were told â€Å"the priest is in Melbourne now† Poeple were banished to Melbourne for commiting crimes so the priest may have been banished showing corruption in the cathoic church. It coud also be that The priest could have escaped from Dublin life, like Eveline was hoping to do. Mr James Duffy the main character of ‘a painful case’ is an extermely organised man, he leads a solidary life and is content in doing so. Mr Duffy is also very pompous and self rightous, the evidence for this is during his time spent with Mrs Sincio, he is always trying to teach her about literature and music to better her. His relationship with Mrs Sinnco is a disruption to his orderly life, a situation hev feels he cannot control and that he feels he has to end for fear of change to his life. Joyce’s use of colour in a painful case helps the reader to imangine Mr Duffy’s life. His hazel walking stick, the beer and biscuits he eats, a rotten apple that is yellow and then brown (I feel that the apple is a symbolism of Mr Duffy decayed brown and rotten and unwanted.) , even Mr Duffy’s face is brown, â€Å"the brown tint of the Dublin streets.† a symbol of a decaying Mr Duffy and a decaying Dublin. When Mrs Sinico and Mr Duffy start to meet up enjoying each others company reading, listening to music and talking, Mr Sinico pays no attention to the relationship forming between his wife and Mr Duffy â€Å"He had dismissed his wife so sincerly from his gallery of pleasures that he did not suspect anyone else would take an interest in her.† This showed the death of the Sinico marriage they were just co existing together. When Mrs Sinico advances her hand in intimacy to Duffy, but he retreats repulsed by her failure to understand, and he breaks off the relationship. When Mr Duffy is sitting in a cafe four years later and he finds the article called ‘a painful case’ which is on buff coloured paper (a yellowish brown.) Showing the death of her character, Mr Duffy then began to feel guilt and wonder did his rejection of her four years ago result in her sucide? He automatically turns it around to feel sorry for himself, when really he should be feeling sorry for Mrs Sincio or her family. Joyce as we know from the picture of the priest in Eveline, uses the colour yellow for corruption and brown for death, meaning that she has died a corrupt and weak woman, Mr Duffy also shows digust in her behaviour and her death and digust that he allowed himself to get clost to such a woman. Then he has a moment when he thinks of her in pity, pity for her loniness, however because of his selfcentred nature he starts to think of his own loniness and realises that he is not content with his hermitic lifestyle to which he has become accustomed to. We know this by his reaction to the couple in the park, who are having sex and making him feel even more alone in the world.He realises that his concern with orderand rectitude shut her out of his life, and this concern stops him from living fully, he is not interested in begining a new phrase in his life, but instead he bitterly accepts his loneliness. Mr Duffy seems incapable of genuine feeling and emotion and this seems to be inpart to blame for his painfull insularity and his obession with his predictable life costs him a golden chance at love and happiness.A painful case ended where it began with Mr Duffy alone. Corley and Lenehan refuse to grow old in ‘Two Gallants’, trapped in the paralysis that Joyce saw central to Dublin, therefore this story belongs to the adolscent stories of the Dubliners, even though the two are in their thirties. Corley and Lenehan are leeches, to give this story the title two gallants Joyce was using this title as a form of ironry because neither Corley or Lenehan are gallants. (gallants meaning to be brave or herotic.) Corley takes advantage of the women, that he seduces, Lenehan does the same to friends, bartenders and Corley also. Donald Torchiana suggests â€Å"that the stroy is on allegorical tale about the Anglo-Irish Ascendency and the culture or parasitiam and exploitation which they bred in Ireland.† Their is evidence to support this theory, which would be in the referneces to the ascendency in the Kildare Street Club and in place names such as â€Å"Shelbourne Hotel.† The girl could be seen as a symbol of Ireland, representing Irelands depraved condition under colonial rule. Ireland is being prosituted by her English conquerors. This ambiguous connection between Lenehan and the harp is a national reference. When Lenehan enjoys his meal later on in the story his meal has the colours of the Irish flag the green peas and the orange ginger beer symbolishing the flag of Ireland and therefore in Joyce’s view Lenehan is a steorotypical Dubliner. At the start of the story Joyce describes Dublin as having a ‘warm grey evening air’ and ‘a gaily coloured crowd.’ Which Joyce is using colour to show the decay in Dublin the city itself and the people in it. Lenehan and Corley are both spirtualy dead in this story, they are scamming to get what they want, which in my opionion Joyce thought was quite typical of the people of Dublin using betrayel to make money, duping maids into stealing from their employers. Every main character in the three stories that I choose had deep moral and spritual paralysis and spritual death, with each character having a decision or situation which either inhibitits their well being or self estem and prohibits their ability to move forward. All three stories that I studied didn’t have a happy ending, Joyce saw Dublin to never have a happy ending so he shows this in his stories. Dubliners are paralysed from acting or living decisively or even consciously. Joyce once told his brother stonislaus ‘the city is suffering from hemiplegia of the will’ (Stuart Gilbert, ed. the letters of James Joyce, Faber 1957.) He also described his intention to write The Dubliners as the desire ‘to betray the soul of the hemiplegia or paralysis which may consider a city.’ The theme of praralysis and death is evident in every story in the Dubliners which I have come to the conclusion that this the way Joyce see’s Dublin as a dead city diseased with paralysis, a city which one would want to escape from.