Can Contemporary Organisations Learn Anything Useful from...

W ith regarding to the rapid pace of technological innovation, the contemporary organizations prefer to use the more mature theory then the new issued study. I don’t think Stace and Dunphy ’s situational approach can satisfy all the condition on the whole organization change; however, it should be something useful for the contemporary organizations. There are four types of change are defined by Dunphy and Stace (1993): type1: F ine-tuning; type2: Incremental-Adjustment; type3: Modular-transformation; type4: Corporate-transformation. F ine-tuning changes are characterized by small changes to an organization ’s strategy, structure, people, or processes, Dunphy and Stace suggest(1993) that these changes are typically manifested at†¦show more content†¦Modular transformation is change identified by major shifts of one or several departments or divisions. In contrast to incremental adjustment this change can be radical (RUNE TODNEM, 2005, pp 377). Although the new technology companies are developed and applied rapidly, realign departments or divisions is often used in the current traditional companies. It proved this type of change is also useful for the contemporary organizational. Corporate transformation is corporation wide, characterized by radical shifts in business strategy, and revolutionary changes throughout the whole organization (Alannah E. Rafferty, Roland H. Simons, 2006, pp 329). TQM change thus requires corporate transformation since it impacts on mission and core values, affects the power distribution in the organization, impacts on structures, systems and procedures, affects interaction patterns and communication networks, and requires transformational leadership to implement (Morris Abraham, John Crawford, Tom F isher, 1999, pp 113). Dunphy and Stace’s (1993) research with 13 service sector organizations in Australia, which had gone through large scale change indicates that for transformational change, a directive/coercive style of leadership is likely to be most successful. Whereas, for incremental adjustment or fine-tuning, a consultative/collaborative type